Herzog Automation Corporation engages Vaux to lead the development, implementation, and ongoing management of the organization’s United States marketing strategy. In 2025, the focus centered on expanding Herzog’s digital presence, refining core messaging for US markets, and managing the official Herzog USA LinkedIn company page as a primary channel for brand awareness, visibility, and lead generation. Year over year growth in followers, impressions, and reach reflects the impact of consistent publishing, strategic content planning, and intentional audience targeting.

Building on that momentum, the 2026 Herzog USA Marketing Strategy was created as a framework for the year ahead. The plan is grounded in performance analytics, audience data, and alignment with international goals. It outlines priorities across five core areas: digital optimization, organic and paid social strategy, content and storytelling, sales alignment, and coordination with global marketing teams. The approach includes technical SEO improvements, keyword-focused content updates, quarterly reporting cycles, targeted growth benchmarks, and a defined structure for paid social campaigns.

Ongoing responsibilities include managing the Herzog USA LinkedIn company page, producing content, monitoring analytics, and implementing brand developments. This work runs in parallel with SEO reporting, site analysis, and collaboration with international marketing representatives to maintain consistency across global markets. The result is a focused, data-driven marketing foundation that supports brand credibility, strengthens market presence, and creates forward momentum for Herzog’s US growth initiatives in 2026.

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